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People are calling for this ‘sexist’ and ‘degrading’ advert to be removed

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Yves Saint Laurent (YSL) has been accused of “degrading” women and sexism in its latest advertising campaign in France. 

The image of a model in a leotard and roller skates bent over a stool has caused an outcry on social media, with many calling for the ad to be removed

A second campaign image shows a reclining woman wearing fishnet tights with her legs open.

A post shared by SAINT LAURENT (@ysl) on Feb 10, 2017 at 10:41am PST

People have taken to Twitter to share their thoughts on the offending add using the hashtag #YSLRetireTaPubDegradante (#YSLRemoveYourDegradingAd)

Some have been comparing images of previous YSL adverts with the current campaign.

“YSL in 1967 and today. Equality is making progress, would you say? Anorexia, submission and humiliation,” read one tweet. Read more…

More about Advertising, Gender Equality, Sexism, Lifestyle, and Watercooler

from
Mashable

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