Movie memorabilia is always an exciting concept for movie buffs. It’s the fans’ chance to own something that was donned by their favourite film star. Salman Khan is no stranger to this concept. While his merchandise from Being Human sells like hot cakes, he’s also auctioned off movie memorabilia before. His mace shaped locket from Bajrangi Bhaijaan was auctioned off to fans. And this time with Tubelight, the plan is to reportedly auction the shoes seen in the film’s trailer dangling around Salman’s neck.
Tubelight features Salman Khan searching for his brother at army camps during the India China war. The said shoes, belong to his brother and they’ve been part of the film’s first look too. This unique promotional strategy could well boost the film’s prospects. Tubelight is slated to release on Eid this year. The film has been shot in Ladakh, Himachal Pradesh and Kashmir.